Today, mechanical design is done completely in 2D/3D CAD. In order to communicate with the designers and engineers who create virtual prototypes, part suppliers must ‘Speak 3D‘. Especially when other suppliers, with CAD files, are only ‘a click away’.
Parts that are downloaded in 2D/3D become ‘designed in’ regardless if they are custom or standard parts. Further, they create incredible customer loyalty, and are ultimately purchased.
More detail is perceived as better quality. For example, which 3D bearing looks better on a drawing in a section view; one created from a catalog diagram with an ID, OD and width, or one you provide that also includes radii, chamfers, balls, separator, seals/shields, company name, logo and part number etc?
Designers and Engineers register for this high level of customer support. Further, they are the decision makers at the very start of the process – the concept stage. They are concerned with quality, not price. Reaching these key people is impossible with a cold sales call.
In the past, companies questioned the need for a web site. Soon, the need for 2D/3D CAD files will be just as obvious. Offer CAD files NOW, and you GAIN market share. WAIT, and you will FAIL to capture a one time opportunity to ‘steal’ customers from your competition!
